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Analýza nákupního chování spotřebitelů doplňků stravy / Analysis of shopping behavior of consumers dietary supplementKořínek, Tomáš January 2013 (has links)
Diploma thesis analysis shopping behavior of consumers, which dependence on three bases of determinants that are specified by company Walmark PLC. Secondary goal is setting of conclusions and specifications of marketing recommendations, which are based on found informations.
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