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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Comparing and Integrating Influencer Marketing: Insights from China's WANGHONG Economy / インフルエンサーマーケティングの比較と統合：中国のWANGHONG経済からの示唆

Hu, Kaiyi 25 March 2024 (has links)
京都大学 / 新制・課程博士 / 博士(経済学) / 甲第25071号 / 経博第678号 / 新制||経||305(附属図書館) / 京都大学大学院経済学研究科経済学専攻 / (主査)教授 松井 啓之, 教授 秋田 祐哉, 講師 門傳 藍香, 教授 若林 靖永 (佛教大学) / 学位規則第4条第1項該当 / Doctor of Agricultural Science / Kyoto University / DGAM
Influencer marketing
Wanghong economy
China
Social media influencers
Cultural comparative perspective
330

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