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Diplomová práca sa zameriava na vývoj marketingovej stratégie firmy Mediahost.sk na slovenskom trhu. Analyzuje makro a mikro prostredie v IT priemysle, a to najmä so zameraním na webhosting. Aktuálna marketingová stratégia spoločnosti je popísaná a hlavné ovplyvňujúce faktory sú rozpoznané. Diplomová práca obsahuje návrhy zmien a odporúčania zahrnuté v novej marketingovej stratégii spoločnosti. Navyše, je navrhnutý plán a rozpočet realizácie.

The subject of this master thesis is the anlysis of the chosen company and realization of changes. The main change is the implementation of e-commmerce. On the basis of this thesis should be the firm able to realize its web e-commerce that will lead to a stable firm position on the market and to increase of the capital as well as the reputation of the company with potential customers.

Master thesis deals with the problematics of webpages hosting in the Czech Republic. The goal of the thesis is to design a procedure and to implement an application for automated determination of whether a particular website is operated on a third party server or an own server of the organization or the individual. The thesis is divided into two main parts. The first part of the thesis lays a theoretical base concerning principals, protocols and services which are necessary for providing availability of the webpages with special attention to the specifics of the Czech internet environment. In the practical part there are several approaches to the analysis of the obtained data proposed. On that basis there is designed and in the form of the detection application implemented an algorithm which goal is to determine whether the submitted webpages are placed on a shared server and to collect the information about their hosting. In the last part of the thesis the application runs based on the created database of webservers organized by the categories of the webserver operators. In this analytic part the obtained output information about these webservers hosting are processed and presented together with the relevant context concerning the hosting of these webpages in the Czech Republic.

This thesis is dealing with the thought of running a bussines on the internet. In connection with this there are introduced posibilities in what way is possible to run an e-commerce. Then there is mentioned description of one functional e-shop, which was created within the scope of this thesis. Also there is outlined easy leaving of this business segment - but only for this concreete case.

Contents of this master thesis is create suggestion of optimal e-commerce of company of a Musil firm. On the basis of this thesis the firm should be able to realize its web ecommerce. This thesis can be simultaneously used as instruction for others small and middle-sized firms at solving of analogous problem.

This thesis deals with the design and the implementation of a client/server application for the administration of hosting services. Other solutions of hosting services administration are listed as well and they are contrasted and compared with the assigned solution. A description of the particular hosting services and their setting for the Ubuntu Linux distribution are provided. A communication protocol and a data store serving to save all the client accounts and servers were designed. Basic principles of working with C++ framework Qt and its usage for the implementation of both the server and the client application are demonstrated. The basic settings of the server application enabling it to be launched on the server as a service are mentioned as well. In the last part a description is stated of working with the client applications and administration of the client accounts.

This thesis is focused on creation of the business plan for establishing a limited liability company that will operate in the South Moravian Region. Main subject of enterprise of the company is computer network administration and provide complete services related to such business activities such as IT consulting, hardware and software sales, web design and hosting, all with a focus on small and medium companies.

This master’s thesis deals with the modern methods and technologies used in electronic business with the focus on expanding company’s portfolio by providing e-commerce solutions. It also demonstrates the implementation of open-source software based e-shop as a cost-effective solution for the new start-up companies.

This thesis deals with a creation of a company´s electronic shopping. On the basis of the knowledge and information acquired from a theoretical part, the suggestion involves the best possibilities of electronic shopping that will lead to a stable and firm position on this kind of market, and to increase of the capital as well as the reputation of the company with potential customers.