Behind ¡§e-mail¡§, ¡§BBS¡¨, ¡§Instant Messenger¡¨, weblog is regarded as the fourth kind of ¡§killer application¡¨ of the Internet. Therefore, ¡§weblog usage behavior¡¨ becomes a popular issue to study in not only industry but also academia. However, there is still not a complete framework to explain the motivation of blog usage and the influence factors. This research extends the ¡¥Attitudinal Belief Structure¡¦ of ¡¥Theory of Planned Behavior¡¦ and discusses which personal values among social value, utilitarian value, hedonic value and psychological value are the main motivations to use blog. In addition, we look into ¡¥past use¡¦, ¡¥attachment styles¡¦, ¡¥information recipients¡¦ and ¡¥blog type¡¦ deeply to find out which influence factors moderate the research model. This study used survey method to collect data from the Internet users and use PLS to analyze it. The result found the social value and psychological value are significant motivations among four personal values, and the influence of hedonic value is comparatively week. Then, the influence of personal value on blog usage intention is generally weaker among heavier users than among lighter users. Otherwise, psychological value influence people with preoccupied attachment style less. However, when the information recipients of blog trend to intimate friends, psychological value becomes more important. Finally, as types of blog are different, the influence of user¡¦s psychological value on future usage intention will be different. In sum, we extend the ¡¥Attitudinal Belief Structure¡¦ and renew it with social psychological theories to build a complete model. The research model can offer future study a framework to refer, and give weblog .com several marketing suggestions.

本個案旨在探討臺灣國小學生在參與透過部落格學習跨文化溝通的計畫後，他們跨文化溝通能力的發展以及學習英語態度的改變。 本研究方法採用質性研究，一開始先探討學生在面臨跨文化溝通學習過程中的關鍵事件，接著研究重心會放在探討當中三位學生如何和外國伙伴以及其他師生的學習歷程。研究工具主要為三位學生的訪談、部落格的學習歷程以及省思日記。Byram (2000) 跨文化溝通能力指標用來分析以及辨識學生跨文化溝通能力。 本研究發現與外國學生互動的真實學習情境的確能提升學生跨文化溝通的學習動力。然而，缺乏溝通策略也讓學生在過程中感到焦慮而不能投入學習。在另一方面，學生的焦慮也驅使他們去尋求協助以及部落格上的資源以解決問題。透過老師的鼓勵以及同儕間的學習，學生學習如何發展自己的跨文化溝通能力，藉由仿效他人的溝通歷程來學習表達自己的想法。除了學習溝通策略，學生逐漸在過程中發展跨文化意識。他們更願意檢視自己的文化並且以不同角度來思考文化議題。 透過更進一步研究當中三位學生的跨文化溝通歷程，他們在學習過程中有不同的表現。雖然他們皆對和外國伙伴交換文化以及學校生活資訊十分有興趣，但是他們的動機持續力、遇到的困難以及在過程中所扮演的角色皆有所不同。這都和學生的學習風格以及對網路使用的認知不同有關。 在英語學習態度方面，結果顯示部落格的一些功能例如非同步溝通以及多媒體的整合皆讓學生更能體驗在較無焦慮的情境下學習用英語來進行互動，並且增加他們用自己的方式表達自我。學生在部落格的情境之下，能抱持著正面的態度來與外國伙伴互動。 研究結果顯示個人的因素例如學生的背景、對網路使用的認知以及學習焦慮皆在學習者發展跨文化的過程扮演著重要的角色。因此，本研究希望透過教學現場的互動情形，提升老師對如何協助學習者，以及幫助他們整合不同資源來增加他們跨文化溝通能力的學習動機這方面的重視。 / The case study investigated the development of Taiwan elementary school students’ intercultural communicative competences and their attitude toward English learning as they participated in the intercultural communication project in the blog environment. Grounded on qualitative inquiry, an overview of critical incidents which the students met in the project was discussed. Then the investigation focused on how three of the students interacted with the international partners, local students, and instructors. The major data collection instruments were adopted including the individual interviews with the three students, and their blog entries and reflection journals. Byram’s (2000) adapted intercultural guidelines were used as the framework to identify the three students’ intercultural competences. It was found that the authentic task of communicating with the international partners was important factor which encouraged the students to get more involved in the communication. However, the lack of the communication strategies made the students feel anxious and stressed and distanced them from the intercultural communication. On the other hand, the students’ anxiety actually made them look for support and the resources on the blogs which could help them solve the difficulties. Through the instructor’s encouragement and peer learning, the students learnt how to develop intercultural communication skills and understood the benefits of learning how to reuse others’ communication process to express their own ideas. In addition to learning the strategies for intercultural communication, the students gradually developed intercultural awareness. They were more willing to reflect on their own culture and think cultural issues from different perspective. As further investigating three of the students’ intercultural communication experience, it was found that students had different performance in the project. Although gaining interest in exchanging the information of cultures and school life with international partners, the three cases’ differences were seen in their continuity of motivation, the challenges they faced, and the roles they felt comfortable to be in the intercultural communication project. Their difference are related to learners’ learning styles and their perception of internet use which benefit or stop the cultivation of their intercultural communicative competences. As for their attitude toward English learning, the results shows that the blog features like asynchronous communication and multimedia integration could help the students experience the process of using English as the medium for social interaction with less anxiety and increase their motivation for presenting life experience in their own way. The students developed positive attitude toward practicing English through communicating with international partners on the blogs. The results of the study show that personal factors, such as individual background, perception of internet use and anxiety played an important role as learners develop intercultural communication. Thus, this study suggests that more efforts should be paid to explore how to support learners and help them integrate resources in order to increase their participation in intercultural communication on the internet.

Σκοπός της παρούσας διπλωματικής εργασίας, είναι η παρουσίαση κάποιων επιλεγμένων λογισμικών υποδομής, δημιουργίας και υποστήριξης weblog (Ιστολογίων) καθώς και η ανάλυση δυνατοτήτων και συγκριτική μελέτη μεταξύ τους. Η διπλωματική καταλήγει σε ένα συγκριτικό πίνακα ο οποίος παρέχει χρήσιμα συμπεράσματα για τη δυναμική κάθε λογισμικού υποδομής, που απευθύνονται σε κάθε ενδιαφερόμενο και ειδικά σε κάποιον που θέλει να ξεκινήσει το δικό του ιστολόγιο. / The intention of this paper is to recognize, rate and compare the most common weblog software.

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Economia, Administração, Contabilidade e Ciência da Informação e Documentação, Departamento de Ciência da Informação e Documentação, 2006. / Submitted by Luana Patrícia de Oliveira Porto (luana_porto_23@hotmail.com) on 2009-12-15T18:25:49Z No. of bitstreams: 1 2006_InaraSouzadaSilva.pdf: 948974 bytes, checksum: e908cf25daddeea48a8bdafbadffc4cb (MD5) / Approved for entry into archive by Carolina Campos(carolinacamposmaia@gmail.com) on 2010-01-06T16:52:55Z (GMT) No. of bitstreams: 1 2006_InaraSouzadaSilva.pdf: 948974 bytes, checksum: e908cf25daddeea48a8bdafbadffc4cb (MD5) / Made available in DSpace on 2010-01-06T16:52:55Z (GMT). No. of bitstreams: 1 2006_InaraSouzadaSilva.pdf: 948974 bytes, checksum: e908cf25daddeea48a8bdafbadffc4cb (MD5) Previous issue date: 2006 / A pesquisa estuda os weblogs como fonte de informações para jornalistas, diante do pressuposto do fluxo de informação multiorientado. O estudo é exploratório, descritivo, qualitativo e documental e foi dividido em três fases: o monitoramento de um jornal impresso, entrevistas em profundidade com jornalista, além da observação de um weblog jornalístico. Os resultados apontaram que os weblogs são utilizados como fonte de informação por jornalistas e que o ambiente interativo e que permite o compartilhamento é um fator positivo para a troca emissor-receptor. No entanto, apontam para a necessidade de critérios para o uso desta fonte de informação. O que se constatou é que a informação tem circulado de forma constante entre weblogs e veículo de comunicação (fonte formal), ou seja, os weblogs têm sido fonte para a imprensa e vice-versa. ____________________________________________________________________________________ ABSTRACT / This research studies weblogs as a source of information for journalists, in relation to oriented information flow. The study is exploratory, descriptive, qualitative and documents and was divided in three phases: the observation of newspaper, interviews in depth with journalist, observation of a journalistic weblog. The results had pointed that weblogs are used as source of information for journalists and that the interaction and the sharing are a positive factor for the exchange between sender-receiver. However, they point the need for criteria for using this source of information. The study checked that the information has frequent circulation between weblogs and vehicles of communication (formal source). The weblogs have been source for newspapers and vice-versa.

Made available in DSpace on 2014-06-12T18:38:09Z (GMT). No. of bitstreams: 2 arquivo8447_1.pdf: 2462938 bytes, checksum: fd97a6fb02d932854d90978c7b36922a (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2005 / Este estudo teve como objetivo analisar se a notação escrita produzida no gênero weblog está influenciando a notação escrita escolar. Para a construção da pesquisa, da qual participaram duas adolescentes bloguistas, reconstituímos a história e caracterizamos o gênero emergente da mídia digital weblog. Utilizamos as teorias da psicogênese da escrita e consciência fonológica para entender os princípios reguladores da norma ortográfica da Língua Portuguesa. Detivemo-nos na análise e reflexão da notação escrita digital para constatar sua presença (ou não) nas atividades escolares das adolescentes em estudo. A metodologia proposta para essa investigação foi o estudo comparativo de casos. O corpus da pesquisa constituiu-se de atividades escolares e dos textos postados no blog dos dois sujeitos investigados. A análise dos dados coletados no espaço digital e no espaço escolar demonstrou que de acordo com o nível de explicitação do aprendiz nesta área do conhecimento ortografia ele poderá sofrer influência da escrita digital na escrita escolar. Os resultados das análises apontam para a necessidade de a escola refletir e trabalhar com a variação lingüística: a adequação da linguagem ao meio, ao interlocutor, ao contexto de produção, e a pluralidade dos discursos, que se manifestam nos novos gêneros, principalmente, nos gêneros emergentes da mídia digital

Hochsch., Diplomarbeit--Bremen, 2007.

Der Beitrag untersucht Besonderheiten der Nutzung von Weblogs in unterschiedlichen Anwendungszusammenhängen. Nach einer theoretischen Einführung in den Bereich des informellen Lernens und der technischen Unterstützung mit Hilfe von Social Software werden in drei Fallstudien die Implikationen, Potenziale, aber auch Probleme der Verwendung von Weblogs in Arbeits- und Lehrzusammenhängen sowie zu privaten Zwecken aufgezeigt.

No description available.

O presente estudo teve o objetivo de compreender como são produzidos sentidos entre os polos da produção e da recepção da minissérie Afinal o que querem as mulheres? (TV Globo, 2010). Para isso,analisa os discursos doblog de André Newmann, protagonista da trama. O gênero blog de personagem faz parte das experimentações empreendidas pela TV Globo, desde 2006, com produtos ficcionais com o objetivo de inseri-los em um universo marcado pela transmidiação. A introdução de novas plataformas no cotidiano da audiência televisiva tem levado as emissoras de televisão a buscar diferentes possibilidades de interação com o público e especialmente com os telespectadores. Um produto que antes era simplesmente definido como \"para televisão\", hoje caminha por múltiplas plataformas, caracterizando a transmidiação (JENKINS, 2009). Dessa maneira, o blog analisado caracteriza-se como um produto transmidiático. Nesse espaço virtual,foram analisados os discursos das instâncias da produção e da recepção a fim decompreender como o blog de André Newmann se constrói como um locuspara interação e produção de sentidos. Tal análise torna-se particularmente interessante uma vez que, no blog de André, havia espaço disponível para comentários dos internautas -inexistente na maioria dos blogs de personagens da emissora, além de ter sido mantido por Michel Melamed -protagonista da minissérie e autor de todos os posts. Assim, objetiva-se também entender a relação dialógica estabelecida entre ator-personagem e telespectadores-internautas. Busca-se, ainda, desvelar o ethos discursivo desses interlocutores a fim de observar como personagem e internautas se constituem e se enunciam nesse processo de diálogo. Como eixo paradigmático do trabalho estão os estudos de Linguagem, especialmente os empreendidos por Bakhtin(2010a, 2010b) ao lado do aporte teórico-metodológico fornecido pela Análise do Discurso de linha francesa. Para compor o corpusda pesquisa foram analisadas as postagens do personagem (51) e os comentários no blog (1.236); para a amostra final que compõeo trabalho foram selecionados postse comentários intencionalmente. Ao fim da pesquisa observou-se, na instância da produção, a busca pela posição ativo-responsiva do internauta que foi determinante para considerarmos que o blog em questão não foi um produto transmidiático feito apenas para \"constar\", mas para possibilitar a produção de sentidos para além da narrativa televisiva. Na instância da recepção, observou-se que os telespectadores-internautas,ao ingressarem no processo dialógico estabelecido nesse espaço,passaram a participar e construir mutuamente acorreia discursiva do blog. Dessa forma, fica evidente que um dos aspectos mais importantes em um blog de personagem não é apenas levar ao mundo virtual um caractere antes de exclusividade da televisão, mas dar forma e voz ao telespectador-internauta. / The present study aimed to understand how is the process of meaning construction between production and reception of the miniseries Afinal, o que querem as mulheres? (Globo, 2010). With this purpose, it analyzes the discourses from André Newmann weblog who was the protagonist of the plot. The weblog as a genre is part of experiments undertaken by Globo since 2006 with fictional products in order to insert them into a universe marked by transmedia. The introduction of new platforms within people daily life has led television broadcasters to seek different possibilities of interaction with their audience, their viewers. Now a product which used to be created \"just for TV\" travels through multiple platforms defining a moment of transmedia storytelling (Jenkins, 2009). Thus, the weblog of the character André Newmann is considered a transmedia product and it has been investigated to understand how it is constructed as a locus of discursive interaction and meaning construction between the instances of production and reception. This analysis is particularly interesting since Andre Newmann\'s weblog had space for comments rarely present in other characters weblogs and in addition it has been maintained by Michel Melamed -protagonist of the miniseries, and author of all posts. Therefore, another objective of this research is to comprehend the dialogical relation between the actor-character and these viewers who are now reading his weblog. Furthermore, it aims to unveil the discursive ethos of these interlocutors with the intention of observing how character and viewers are constituted and constitute each other in the dialogical process. It was chosen to form a paradigmatic axis of the work Bakhtin theory Language (2010a, 2010b), along with theoretical and methodological French Discourse Analysis. The corpus of the research consists of André Newmann\'s texts (51) and viewer\'s comments (1236) all intentionally selected to incorporate thefinal work. Some of the main considerations at the end of the study show that the production instance (represented by the character) is constantly looking for an active responsive position from the viewers. This fact leads to the conclusion that the weblog was an active and important element on the process of creating a transmedia storytelling. In the reception instance, it was observed that viewers once they are on a dialogical environment they begin to participate and build mutually a live speech. In consequence, it is evident that one of the most important aspects of this character weblog is not only take a television character to the Internet but mainly gives to its viewers a voice.

<p>Syftet med denna studie är att undersöka hur produktionsprocessen av bloggar ser ut i relation till produktion av mer traditionella medieprodukter. Den huvudsakliga frågeställningen lyder: Hur ser produktionsprocessen ut för bloggar under redaktionell flagg? Vidare har vi även jobbat med följande delfrågor: Vad är redaktionens skäl till att införa bloggar på hemsidan? Vilka eventuella fördelar och/eller nackdelar finns med bloggar under redaktionell flagg? Under vilka villkor produceras bloggarna? Hur ser redaktionen på formatet bloggar i framtiden och dess utveckling? Metoden vi använder oss av i denna studie är personliga intervjuer och det empiriska materialet består av intervjuer med personer på den undersökta tidningsredaktionen, vilket inkluderar två skribenter, en webbchef samt en annonsansvarig. Materialet har sedan behandlats i relation till följande teoretiska utgångspunkter: Medievärlden i stort och dess förändringar med utgångspunkt i nya medier, nyheter och journalistik på Internet och dess produktionsprocesser samt teorier om bloggar och dess roll inom journalistiken.</p><p>Studien har visat att bloggar är ett sätt för redaktionen att följa med i den teknologiska utvecklingen på ett naturligt och avslappnat sätt. Bloggen som format erbjuder många fördelar, bland annat lyfts läsarkontakten fram som en positiv aspekt. Resultatet visar att skillnaderna i produktionsprocessen för bloggar jämfört med traditionell journalistik är stora. Förarbetet förkortas och någon deadline eller mellanhand existerar inte. Produktionen av bloggtexter präglas av ett stort individuellt ansvar. Det finns i detta sammanhang inget uttalat etiskt ramverk att förhålla sig till och det förekommer ingen granskning av texter innan publicering. De tidsmässiga skillnaderna är också stora då tiden mellan idé och publicering, som sker löpande, är mycket kort när det gäller bloggar.</p>