This thesis titled Analysis of Media Image of Milos Zeman as Portrayed by CTK during the First Year of Presidency focuses on news releases made by Czech News Agency CTK that within the time frame of 8. 3. 2013 - 8. 3. 2014 inform about the President of the Czech Republic Milos Zeman. The goal of this thesis was to aquire a complex media impression of President as presented by CTK's news production. Primarily this thesis inquires into the total number of news releases within particular time periods, their topics and tonality. Secondarily this thesis observes the trends of these phenomenons within a one-year time horizon and the connection and coherence among the aforementioned phenomenons. The basis of this thesis is theoretical context that deals with news releases and pursues media construction of reality in the news. For this research there was used quantitative content analysis with qualitative overlap in form of emotional impression of news releases. As a data resource there was used an aggregate of texts from CTK's infobank. Research proved certain hypothesis, as e.g. a long-term dropping tendency of media interest in President Zeman or a higher number of negatively rather than positively tinted news. The results of this analysis can serve as resources to employees of the press division of the...

This thesis aims to analyze a number of mythmaking procedures in the narratives of major Zeman. Its main sources are both the TV series "30 Cases of Major Zeman" and the later adaptations o some of these cases into literary form. The thesis draws inspiration primarily from the theoretical concept of modern mythologies by Roland Bathes, the available analysis of the ideological discourse of normalization and the basic terminology of cultural studies. Its goal is to recognize various mechanisms of signification that embed symbolic meanings that establish the secondary mythical level of individual subjects. The interpretative part of the text focuses on an analysis of the modes of representation of "enemies" and the problematization of allusion and intertextuality as mythmaking instruments.

Direct presidential election is a new phenomenon in Czech Republic which brought a challenge for political marketing. There was no previous experience with presidential campaigns and therefore there were a number of expectations how the candidates are going to carry out the campaigns. The thesis focuses on the election campaigns of individual candidates for Czech president in 2013. On a basis of the theoretical framework is an ambition of the thesis to analyze and compare the campaigns and subsequently to evaluate whether they have played an important role in the election, influenced voters' decisions and election results

The aim of this thesis is to look for paralels in reactions and attitudes of Czech and American media towards offensive statements of presidents of the Czech Republic and USA with the focus on mainstream media. In a theoretical part of the thesis the role and function of media in liberal democracies are defined. Following part describes an actual media landscapes of USA and the Czech Republic. The main part - research, is based on the description of the media landscapes in both countries and analyzes the media reactions and attitudes towards one specific presidential statement (one by US president Donald Trump, one by Czech president Milos Zeman). Each statement had to be at most critical, attacking the media and had to raise high media response. Media reactions were afterwards analyzed using qualitative content analysis according to the principles of grounded theory. In the conclusion the categories given by the analysis are being compared and analyzed.

The topic of the thesis is work of Karel Zeman - the important Czechoslovakian film director of the second half of 20th century and his media image in the Czech media of that period. Karel Zeman is one of the leading figures of post-war cinematography, especially one of it's branch - animated film. Karel Zeman is famous for his feature films Journey to the Beginning of Time, The Fabulous World of Jules Verne and The Fabulous Baron Munchausen, in which he combined performed and animated parts. His work is so specific and so tied together with the director that after his death nobody was able to continue in it. The thesis describes in chronological way Karel Zeman's work, from the first short animated films over the most famous featured combined films to the featured animated fairy tales for children. For understanding of the whole context the thesis briefly describes beginning of animation in the world and in Czechoslovakia and also continuously touch important changes in Czechoslovakian cinematography, which directly affected Zeman's work (post-war situation, nationalization of cinematography). The thesis also touches Karel Zeman's personal live. The base of the thesis is focused on characterization of the particular films - short description of the plot, art processing (visual conception of the...

The diploma thesis named The Artistic personality of Karel Zeman consists of theoretical and practical part. Theoretical part includes basic information about the artist Karel Zeman and his works. It deals with inspirational influences that had impact on his creations and puts them into the international context. It is also focused on finding the effects of Zeman's work at contemporary cultural environment. The practical part of this diploma thesis consists of three methodical papers which are made for selected films of the director Karel Zeman. These papers are in the concertina book's form, they offer some basic information about the selected film. They also comprise creative tasks and writing assignments to think about. Graphical design of methodical papers was created using vector graphics in Adobe Illustrator.

The aim of this thesis is to compare the concept of the civil society and the attitudes towards it, as understood by Vaclav Havel, Vaclav Klaus and Milos Zeman. Furthermore, the thesis examines the evolutions of their attitudes and their particular actions within the organized civil society. The comparison is carried out using available materials and relevant existing works by authors expertizing in the authors' political legacy. The first part introduces basic terms and three crucial phases in the development of Czech civil society. The second part critically analyses the authors' attitude to organized civil society. Comparison findings suggest that their concept of civil society does not concur: their attitude to influential organizations of civil society varies, yet a certain agreement is apparent in their support of voluntary activities of various interest groups.

My thesis named "Attitude of Czech dailies Lidové noviny, Mladá fronta Dnes and Právo to the first direct Czech presidential election" should confirm or disprove the bias of the three Czech newspapers in the period between the first and the second round of the direct presidential election. The first part of thesis focuses on selected chapters of media, linguistic and semiotic theories regarding bias. It also discusses the process of direct elections and CVs of Karel Schwarzenberg and Miloš Zeman. At first, I used quantitative analysis to determine if the newspapers were balanced and provide comparable space to the both candidates. Then I applied the qualitative analysis to find out what language and semiotic components used the authors from newspapers to inform the public about the candidates of the second round of direct elections. Depending on the findings, I divide the articles into positive, neutral, negative categories for Karel Schwarzenberg and positive, neutral, negative for Miloš Zeman. After the victory of Miloš Zeman the bias was discussed. This thesis should answer the question of whether the three Czech newspapers were biased in favour of Karel Schwarzenberg or Miloš Zeman between the first and the second round of the first direct Czech presidential election.

The presented diploma thesis on the topic Direct election of the President in the Czech media environment aims to clarify how the selected internet news portals (iDnes.cz, iRozhlas.cz, Novinky.cz, Blesk.cz) reported on the second rounds of the direct election of the head of state in years 2013 and 2018. The theoretical part of this work focuses on the definition of theoretical concepts, such as media image, media product or representation. It also deals with the factors of the enactment of the direct election of the president and the resulting impact on society. In the analytical part, articles from selected servers in a specific period will be examined with the help of quantitative content analysis, which should, among other things, clarify how the media decided to approach this new institution.

This thesis aims to provide analysis of chain emails during the second direct presidential election in the Czech Republic. The main goal of this work is to set out a semiotic analysis in order to provide detailed research of emails related to both candidates Miloš Zeman and Jiří Drahoš. The chain emails usually using a specific linguistic terms and persuasive procedures. Therefore, the attention will be paid mainly to linguistic and persuasive procedures which are identified. In order to examine the phenomenon the theoretical framework will be based on several key words and terms such as: chain emails, disinformation, hoax, semiotics, etc. Aforementioned, this work is aiming to provide a detailed overview of chain mails. In order to address the topic, I will approach the political background within the media context to present solid foundational analysis, which will conduct disinformation topics.