The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market /

Description

Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 52-53).

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1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18835843

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51379390
Date	January 1997
Creators	Wong, Yat-ming.
Publisher	Hong Kong : University of Hong Kong,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.