碩士 / 國立高雄第一科技大學 / 國際管理碩士學位學程 / 104 / Integrating the technology acceptance model and the theory of behavior planned, this study presents a theoretical model for understanding loyalty intention of use Starbucks mobile payment app. An empirical study was conducted to examine the model. The results indicate that user''s perceived usefulness, perceived ease of use, perceived playfulness, and perceived risk will be affect use attitude. The more positive a user’s attitude is, the higher his or her loyalty intention to use of Starbucks mobile payment app will be. In addition, perceived behavioral control will affect the user to use the Starbucks payment app loyalty intention. According to the results of empirical study, implications and suggestion for future research are discussed.
| Identifer | oai:union.ndltd.org:TW/104NKIT5321002 |
| Date | January 2015 |
| Creators | Kuo-Ting Chang, 張簡國廷 |
| Contributors | Szu-Yuan Sun, 孫思源 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | en_US |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 64 |
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