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The effectiveness of the length of commercials in different types of television programs

Thesis (Ph. D.)--University of North Carolina at Chapel Hill, 2007. / Title from electronic title page (viewed Mar. 27, 2008). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/218326404
Date January 2007
CreatorsJeong, Yongick. Hester, Joe Bob.
PublisherChapel Hill, N.C. : University of North Carolina at Chapel Hill,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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