碩士 / 國立交通大學 / 應用藝術研究所 / 98 / According to conscious of environment has arisen with issues of global warming and energy deficiency recently, cycling plays an essential role as a lifestyle in many countries all over the world. Not only regarded as transportation, riding bikes is getting important as one of the popular exercises and recreations in leisure times. With the well-developed facility and policy providing for plenty populations of cycling, the phenomenon of imbalanced participant population between gender deserves further investigation to persuade female participate in cycling through developing a persuasive system design. The purpose of this research is to proceed a user study process and conduct the results through means-end analysis and assigning persuasive features of system for delivering persuasion strategies before undertaking concept development.
The research is undertaken through diary study and in-depth interview included in user study to investigate two groups of participant with a group of female participants and the other one who do not participate in cycling activity. Based on a week of diary studies, their values are reflected in two different results. Through means-end analysis, their daily activities with and without cycling are classified and connected systematically. Expectations, needs, problems and practical experiences are also extracted and conducted in results. According to the cycling experiences, different grades of persuasive features are assigned to each cycling attributes through the focus group formed of senior system designers and producers.
The finding is delivered with six persuasion strategies which are defined with a systematic chain formed with persuasive feature, consequences and values for persuading female participate in cycling. Through discussing in different perspectives, the most emphasized persuasive features are proposed based on appreciated female cycling experiences firstly. Also, employing the identical values are proposed the more acceptable influence approach as persuasion strategies. Finally, the persuasion strategies are proposed with breakthroughs based on focusing on the frustrations on the sequence of participating cycling.
The research findings reveal persuasion strategies are proposed through systematic user study process with discovering specific user groups and approaches for conducting study results with implications. Persuasion strategies are proposed to provide persuasive features and core values to help with developing persuasive system design. This research extends a systematic persuasion strategy from user study process, which bridges the connection among persuasion issue, users, persuasive tools and system designer and also supports clarifying problems and scope for developing system design.
| Identifer | oai:union.ndltd.org:TW/098NCTU5509007 |
| Date | January 2010 |
| Creators | Chou, Yu-Hung, 周雨虹 |
| Contributors | Deng, Yi-Shin, 鄧怡莘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | en_US |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 135 |
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