碩士 / 淡江大學 / 保險學系保險經營碩士在職專班 / 98 / At the climate changes meeting of the United Nations, Indian Premier Inty draws Gandhi and puts forward a question in 2009: "Poverty and pollution needing not to be just greatest?” The poverty is a main reason why an environment depredates, and the main consequence that an environment depredates too. The United Nations proposed eight major goals in 2000, the most primary and also the most important goal is to hope to make the poor numbers of people in the world reduce by half in 2015, so this becomes micro-insurance and opens the most important beginning of prelude.
At present goal guest of the business insurance market group all regards middle and upper stratum of the Pyramid as the main target, but not represent the low income one has no demand of insurance or has no potentiality to be exploited, therefore this research for introduce definition, operating strategy, innovative concept of marketing of the micro-insurance and India with quite effective micro-insurance. The ground market of the Pyramid developing gradually, the concept of micro channel will be attention, and the economic people of the low income build and construct the sound social safety net to consider, the development space of the micro-insurance is the Blue Ocean of insurance market as the domestic insurance.
The documents via the arrangement, summing up and analyzing, and according to the Modified Delphi Method , the difference from the selling in the end and production (insurance company) gather together suggestions of experts after the result of twice questionnaires. Propose the conclusion and suggestion for follow-up researcher''s reference. To hope can reach the stability of social economy with the micro-insurance, creating the government, insurance company and the Pyramid of ground (weak grouping) win-win-win.
| Identifer | oai:union.ndltd.org:TW/098TKU05218011 |
| Creators | Hsien-Ming Lin, 林顯明 |
| Contributors | 陳瑞 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 127 |
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