Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. Method: The book is conducted as a systematic review of private and public business intelligence. It provides practical examples, analytical implications and discuss relevant theories in accordance to the topic. Inspiration is found in student discussion at Lund and Malmö University as well as among other scholars, professionals and researchers. Authorship: Klaus Solberg Søilen is professor at Halmstad University, Sweden, within the field of business administration. His two main fields of research are business intelligence and digital marketing. Søilen is also editor at the Journal of Intelligence Studies in Business (JISIB), and possess many years of international work experience within marketing research and auditing. He also serves on the board of several companies and operate as a consultant on a global scale. Audience: Students and intelligence professionals. Impact: Collected from Google Scholar search engine, the book has received different responses from numerous authors. They mostly agree and adopt great contributions with the book as a foundation for the study of private and public intelligence, with a specific topic such as; competitive intelligence, marketing intelligence, and trade show intelligence. However, there are also some arguments against the author’s opinions that are argued further.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-33375 |
| Date | January 2017 |
| Creators | Le, Thanh Huong, Karlsson, Malin |
| Publisher | Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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