The purpose of this thesis was to investigate how Swedish firm operating on the Japanese market can achieve legitimacy in consideration to the cultural context. The thesis has an exploratory purpose where the methodology was based on a qualitative method with and inductive approach. The thesis conducted a multiple case study through semi-structured interviews. The theoretical framework provides the reader with relevant concepts regarding external and internal factors influencing legitimacy. A conceptual framework was developed in order to connect the theoretical concepts with each other. Through interviews with Swedish firms established on the Japanese market empirical data was collected. The analysis chapter thereafter discusses the similarities and differences between the theoretical concepts and the empirical data. The findings of the study reveal that there are many differences in conducting business in Japan compared to Sweden, and that Swedish firms have to adapt accordingly. The thesis concludes that there are several indications of activities that can be connected towards achieving legitimacy on the Japanese market. By understand the cultural differences and accustom the Swedish firms’ business practices to align with Japanese firms, relationships and networks can be strengthened and further result in achieving legitimacy on the Japanese market.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-85716 |
| Date | January 2019 |
| Creators | Sjöstedt, Emil, Zeilon, Leonard |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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