Due to the rapid variation of the world economic conditions, the situation of property competition has turned from regional into global. The traditional property is facing the unprecedented challenge. Especially after joined the WTO, Taiwan¡¦s traditional property is confronting the turning point to either the better or the worse. In such a rapid-changing economic circumstance, the enterprisers should not only keep in the lead status, but pursue competitive superiority on business strategy.
Therefore only making good use of innovation management can make the firms move on with the age.
For the past ten years, the growth of business profits are mostly come from reducing the prime cost; however, presently the prime cost has no way to condense down, so finding the new directions and energy for the next phase are the common anxiety to the all enterprisers. At the present time, all the experts believe that the key to making business profits in the next phase is only by creativity and innovation. In recent years, the traditional property has paid much attention on ¡§property innovation¡¨ than before. This could be practiced by several firms absorbing the concept of innovation, and making higher ROI than before, also promoting the constitution of the firms. In this way, ¡§property innovation¡¨ can prove several aspects such as the more proactive development of the firms, and eliminate the stereotype that the traditional property is the declining property.
This research is focusing on cognition of OPTION on product innovation during designing and the exploitation process. The innovation of products not just makes the firms operate sustainedly, but also be the only way to earn rich profits. The creativity of a successful innovative product needs to possess the explicit features and orientation. Also, product innovation should gain the consumers¡¦ identification to make the substantial economic benefits. Formerly, the product innovation is discussed from the viewpoints of the products¡¦ exterior designing or the management of the firms, and the both have the great influences on product innovation.
This research analyses that the foregoing two points contribute to the consultation and estimation during exploiting the new products, and help to reduce the gap between the consumers and the firms¡¦ R&D department, and in this way, the firms can be closer to the consumers¡¦ needs for the new products.
Key word: Innovation¡BInnovation management¡BExploiting the new products¡BOPTION on product innovation
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0817107-095602 |
| Date | 17 August 2007 |
| Creators | Wang, Ho-mu |
| Contributors | Chin-Kang Jen, I - Heng Chen, Jen-Jsung Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817107-095602 |
| Rights | not_available, Copyright information available at source archive |
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