This thesis is concerned with two measures of advertising effectiveness: ad likeability (L) and brand linkage and specifically how they relate to each other.
| Identifer | oai:union.ndltd.org:ADTP/269060 |
| Date | January 1999 |
| Creators | Kennedy, Rachel Elizabeth |
| Source Sets | Australiasian Digital Theses Program |
| Language | EN-AUS |
| Detected Language | English |
| Rights | Copyright Rachel Kennedy 1999 |
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