A study of the effects of brand image on consumer behaviour and brand equity /

Description

Thesis (DoctorateofBusinessAdministration))--University of South Australia, 2004.

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/78300
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:44003

Tags

Advertising

Brand choice.

Brand name products.

Consumers' preferences.

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/287560
Creators	Boon, Eddie Phun Foo
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review