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Analýza hodnoty značky společnosti Student Agency / Analysis of the Brand Value of Student Agency Company

The thesis focuses on analysing brand value of the selected company using the model of customer-based brand equity. Theoretical part focuses on explaining the terms and methods of measuring brand value. The subsequent pratical part is dedicated to analysis of individual determinants and their impact on the overall brand value.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191490
Date January 2012
CreatorsČalkovská, Eva
ContributorsHajdíková, Taťána, Komárková, Lenka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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