Yes / As big data (BD) and data analytics having gain significance the industry expects helping executives will eventually move towards evidence based decision making. The hope is to achieve more sustainable competitive advantage for their organisations. A key question is whether executives make decisions by intuition. This leads to another question whether big data would ever substitute human intuition. In this research, the ‘mind-set’ of executives about application and limitations of big data be investigated by taking into account their decision making behaviour. The aim is to look deeply into how BD technologies facilitate greater intuitiveness in executives, and consequently lead to faster and sustainable business growth.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/16222 |
| Date | January 2017 |
| Creators | Hussain, Zahid I., Asad, M. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Conference paper, Accepted manuscript |
| Rights | © 2017 BAM and the Authors. Full-text reproduced with publisher and author permission. |
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