This thesis explores the topic of brand distinctiveness, which involves elements of a brand that make it stand out in the minds of consumers. This thesis has shown that colour is a key element of branding that helps consumers identify a brand.
| Identifer | oai:union.ndltd.org:ADTP/284100 |
| Date | January 2007 |
| Creators | Gaillard, Elise |
| Source Sets | Australiasian Digital Theses Program |
| Language | EN-AUS |
| Detected Language | English |
| Rights | Copyright 2007 Elise Gaillard |
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