The purpose of this study is to create a new logotype for the student-run organisation LinTek Näringsliv (LinTek Corporate Relations), a sub-brand of the Union of Science and Technology Students at Linköping University, by means of research through design. The course of the design work followed a defined process and began with a pre-study, establishing the groups current situation, their value words and wishes for the design. After a time an evaluation, in the form of a questionnaire distributed to the target audience, was made to review whether the new logotype had achieved its goals. The results show that the respondents, overall, have a neutral or positive view of the design, that the visual connection to LinTek is visible and that it now is more difficult to confuse LinTek Näringsliv with LARM. The existing theories regarding logotype and brand design are therefore proven to be true in this study.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-150559 |
| Date | January 2018 |
| Creators | Björkman, Anna |
| Publisher | Linköpings universitet, Medie- och Informationsteknik, Linköpings universitet, Tekniska fakulteten |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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