The effects of technical language, sentence-level context, and consumer knowledge on readers' processing of print advertising for technical products /

Description

Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 137-148). Also available on the Internet.

Links & Downloads

1. http://wwwlib.umi.com/cr/mo/fullcit?p9842586

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/42471641
Date	January 1997
Creators	Meeds, Robert
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books
Source	free to MU campus, to others for purchase