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Využití systému plánů a rozpočtů v řízení odbytu ve společnosti ŠKODA AUTO a.s. / Steering of sales department using system of plans and budgets in ŠKODA AUTO a.s. company.

The aim of this Master Thesis is to analyze using the system of plans and budgets in a steering of sales department in the company SKODA AUTO a.s. In the theoretical part are basically defined terms plans and budgets and also analyzed different point of views of scientific and professional public on using system of plans and budgets in business management. Then are characterized the basic approaches to budgeting and described in detail the proscedure of establishing the budget. In the practical part is described the analysis of using system of plans and budgets on example of SKODA AUTO a.s. company, during which obtained theoretical knowledge were applied. The analysis revealed a weakness in the steering of sales department and have been proposed the measures, aiming to eliminace this weekness.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:96419
Date January 2010
CreatorsLebedzeva, Oleksandra Valerijivna
ContributorsScholleová, Hana, Kloučková, Lucie
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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