This thesis is focused on cultural tourism, specifically in Prague, the capital city. The main objective of this thesis is to demonstrate the importance of the cultural potential for tourism and to give an overview of basic issues related to tourism, culture, as such. To verify the hypotheses stated in the introductory part, the thesis covers various topics and tools such as SWOT analysis, the impact of tourism on the national economy and marketing research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150357 |
| Date | January 2012 |
| Creators | Heinlová, Tereza |
| Contributors | Dianová, Markéta, Tyslová, Irena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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