The thesis analyzes the current status of the castle Lobkovice in tourism. The theoretical part contains the introduction to the tourism and cultural tourism. Subsequently, the work focuses on tourist area Mělnicko and castle Lobkovice. It provides a detailed analysis of the castle, including its development, current status and the offer. Thesis seeks an objective assessment of the situation of the castle, its pros and cons. The work also includes a SWOT analysis. The fundamental part is devoted to the possibility of using its own proposals castle and its development in the use of theoretical knowledge about the cultural tourism and event tourism and practical knowledge about the castle in the sphere of cultural educational and commercial. Suggestions of use are complemented by recommendations in the near future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193403 |
| Date | January 2014 |
| Creators | Velátová, Barbora |
| Contributors | Netková, Jarmila, Svoboda, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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