This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199017 |
| Date | January 2012 |
| Creators | Fischerová, Kristýna |
| Contributors | Dianová, Markéta, Tyslová, Irena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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