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Salient role-identity, attitude, and self-presentation: Self-monitoring and situation as moderators.

The concept of self-presentation plays a critical role in much sociological and psychological theorizing about human behavior. Although a number of experimental studies of self-presentation have been conducted, until recently theorizing about self-presentation has not been translated into testable hypotheses. This paper attempts to fill this void with an empirical examination of self-presentation as it applies to religious verbal self-presentation related to salient religious role-identity and religious attitude. This research on self-presentation was guided by two major theories: structural symbolic interactionism and trait psychology. The data, obtained from a sample of undergraduates to a questionnaire, provide an examination of the relationship between salient role-identity, attitude, and self-presentation taking into account individual differences in self-monitoring and situation. Two causal models were estimated with weighted least square (WLS) method using the program LISREL 7. The most important findings are that salient role-identity is more strongly associated with self-presentation for high self-monitors than for low self-monitors in both formal and informal situations; attitude is more strongly associated with self-presentation for low self-monitors than for high self-monitors in both types of situations; and situation and self-monitoring interact, so that the stronger association between attitude and self-presentation occurs for low self-monitors in formal situations, and the stronger association between salient role-identity and self-presentation exists for high self-monitors in informal situations. Implications and limitations of the findings are discussed.

Identiferoai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/185498
Date January 1991
CreatorsChoi, Eun-Jung.
ContributorsSnow, David A., Snow, David A., Shockey, James, McAdam, Douglas, Greenberg, Jeff, Ittelson, William H.
PublisherThe University of Arizona.
Source SetsUniversity of Arizona
LanguageEnglish
Detected LanguageEnglish
Typetext, Dissertation-Reproduction (electronic)
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.

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