The demand for university education has increased at a higher rate than the resources available for universities to offer the required services. In Kenya, the demand for university education has continued to rise with university enrolment increasing tremendously over the last four decades. This growth calls for an investigation to find out the impact of this expansion on service delivery in universities. Kenya has thirty-nine fully-fledged universities that have been accredited by the Commission for University Education (as at 31st March 2013). Twelve others are operating with interim letters of authority (ILO). This development has created competition amongst universities and, as a result, necessitated the development of strategies to ensure survival in this changing environment. The review of existing literature on this subject has established that service delivery is a service differentiator and therefore could be utilised by universities to gain a competitive advantage and therefore enhance their overall performances. Based on this background, this study sought to establish the influence of service performance measurement on service delivery in relation to the expectations of university students in Kenya. Secondary sources were used to formulate a theoretical model of the influence of service performance measurement on service delivery that guided this study. The theoretical model indicates that non-academic aspects, academic aspects, reputation, programme issues and access factors may influence service delivery at the university. These five dimensions were used in the study as the independent variables of service delivery at the university. The outcomes of service delivery at the university were identified as student expectations, student satisfaction, student loyalty and student retention in the theoretical model; these were treated as dependent variables. Hypotheses were formulated that proposed relationships between the independent variables and service delivery. Hypotheses in respect of relationships between service delivery and the outcomes were also developed. A quantitative research approach was adopted to empirically evaluate the relationships between service delivery and the variables in this study. Data for the study was collected through the use of a structured self-administered questionnaire that was distributed to 720 university students in Kenya. Six hundred and thirty useful survey responses were received from fifteen universities. The data collected was subjected to factor analysis and multiple regression analysis to test the hypothesised relationships between the variables and service delivery. Descriptive statistics were also obtained from the raw data. The findings of this study indicate that non-academic aspects, academic aspects and access factors have positive and significant influence on service delivery in Kenyan universities. The quality and adequacy of academic, entertainment and sports facilities together with increased accessibility to services by students are important factors that influence service delivery at a university. The university students would like to be treated with respect and courtesy by academic and administrative staff during these service encounters. The empirical results of the study also reveal that student perceptions of service delivery impacts positively on student expectations, student loyalty and student retention related to convenience as well as student retention related to quality assurance.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:9233 |
| Date | January 2013 |
| Creators | Mbuthia, Lydia Muthoni |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Doctoral, DPhil |
| Format | xvii, 240 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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