This dissertation is focused on exploring differences of perception of body image in consumer marketing in two relatively diverse cultural backgrounds - the United States and China - on a sample of respondents (university students), their fundamental differences in perceptions of ideal body image, differences in attitude to decorate, and modify body. Using content analysis of selected print media portrayed examines differences in female and male bodies in advertising in both countries examined, including analysis of product categories.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73561 |
| Date | January 2007 |
| Creators | Skokanová, Dagmar |
| Contributors | Boučková, Jana, Souček, Zdeněk, Tomek, Gustav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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