A method of measuring the productivity of advertising

Description

Thesis (Ph. D.)--University of Wisconsin--Madison, 1962. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/55061683.html

Tags

Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/608562888
Date	January 1962
Creators	Miracle, Gordon E.
Source Sets	OCLC
Language	English
Detected Language	English