<p>To business owners and consumers electronic commerce means new conditions and possibilities. Often and specially at the Internet information between consumers and sellers is asymmetrically distributed. Among the consumers there is a shortage of confidence in electronic commerce. In order of a positive development of electronic commerce it´s important to find a solution to the shortage of confidence. Confidence may be created by legislation or by self- regulation. This master thesis investigate whether a self-regulation may establish a confidence in and promote the development of electronic commerce. Self- regulation means different kinds of marketmechanisms. Examples of self- regulation are well-known brandnames and recommendations or guidelines for marketing. Even if self-regulation may establish a confidence in electronic commerce all products won´t be sold effectively at the Internet.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:liu-788 |
| Date | January 2000 |
| Creators | Paulsson, Christina |
| Publisher | Linköping University, Department of Management and Economics, Ekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
| Relation | Magisteruppsats i Nationalekonomi, ; 2001:01 |
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