The main goal of this master´s thesis is to write a business plan for the board games café in Prague. The other objective is to verify its feasibility and return on investment. The key users of the business plan are founders of the café and it forms the basis for the future decision about its realisation. The theoretical part describes basic terms and individual sections of the business plan. The practical part contains the business plan itself. The main focus is on the description of the entrepreneurial opportunity, competitive analysis, marketing and financial plan, risk analysis and identification of the potential business strategies. The conclusion consists of the overall evaluation of the project based on the applied methods. The plan presents a complex picture of running a business in the chosen industry and proves a viability of the café in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:203729 |
| Date | January 2015 |
| Creators | Jetelová, Markéta |
| Contributors | Boukal, Petr, Špička, Jindřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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