Challenging consistency : effects of brand-incongruent communications /

Description

Diss. Stockholm : Handelshögskolan, 2009.

Links & Downloads

1. http://www2.hhs.se/efi/summary/777.htm

Tags

Advertising. Brand management.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/351296447
Date	January 2009
Creators	Törn, Fredrik,
Publisher	Stockholm : Economic Research Institute, Stockholm School of Economics (EFI),
Source Sets	OCLC
Language	English
Detected Language	English
Source	Summary by EFI