Modern approaches to the theory of service. Specifics of brand management in services. Selection of the subject and product portfolio analysis of services. Proposal of strategy for the spread of selected brand product line services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113348 |
| Date | January 2011 |
| Creators | Novotný, Petr |
| Contributors | Hesková, Marie, Harantová, Monika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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