Market orientation as a business philosophy and strategy has been around for the past few decades but in recent years has become more important because of increasing business competition. This portfolio looks at market orientation in a group of top performing property companies in Malaysia. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2004.
| Identifer | oai:union.ndltd.org:ADTP/267550 |
| Creators | Ooi, Poay Lum. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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