The aim of this diploma thesis is to create a draft business plan for establishing a small company that trades in information and communication technology in the town of Moravský Krumlov. The diploma thesis is divided into three linked parts – theoretical, analytical and the draft. The basic notions and terms are defined in the theoretical part. The analytical part – by means of strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions. The draft presents the business plan itself, i.e. the description of the company; its vision and mission; business, marketing and organisational plans; risk evaluation; and the financial aspects of the business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224180 |
| Date | January 2013 |
| Creators | Absatz, Marek |
| Contributors | Krajíček, Pavel, Mazlová, Tamara |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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