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Previous issue date: 2005-06-29 / The chemical industry has great importance in the development of several economic activities and its different segments present great importance in the formation of industrial chains and complexes. The proposal of this work was to describe an exploratory study on technological management, investigating the processes of innovation and transfer of technology in a group of small and medium-sized enterprises of the paint and varnish segment located in the city and in the metropolitan region of S??o Paulo. Due to the lack of studies on the production and marketing of industrial inputs and to the challenge of researching and exploring studies within the technological context, many companies limit themselves only to their internal environment. The research was based on studies of multiple cases of a qualitative and descriptive character, backed by interviews with the officers responsible for the technical area of the companies (R&D - Research and Development) and by the application of questionnaires. The results obtained from the data collected in the research were presented according to the following structure: initially, the profile of the company is presented vis-??-vis its time of existence, number of employees, product lines or families and their share in the invoicing of the company, and the system of distribution and sale. In the second stage, the different relevant evolution periods since the starting of the company are presented. In the third stage, the study presents the evaluation that was made to identify the position of the product in relation to its competitors and the factors derived from information sources for the development of the product / for carrying out the evaluation. In the fourth stage, it presents the degree of relevance of the factors required to overcome current strategic dilemmas and the current-stage technological management. Finally, the study presents the conclusions of the research. / A proposta deste trabalho foi descrever um estudo explorat??rio sobre gest??o tecnol??gica, investigando o processo de inova????o e transfer??ncia de tecnologia em um grupo de pequenas e m??dias empresas, localizadas na cidade de S??o Paulo e regi??o metropolitana, no segmento de produ????o de tintas e verniz. A pesquisa foi fundamentada em estudos de casos m??ltiplos de car??ter qualitativo e descritivo baseado principalmente em entrevista junto aos respons??veis pela ??rea t??cnica das empresas (P&D - Pesquisa e Desenvolvimento) e aplica????o de question??rios. A partir dos dados coletados na pesquisa realizada, os resultados foram apresentados conforme a seguinte estrutura????o: inicialmente, apresenta-se o perfil da empresa com rela????o a tempo de exist??ncia, n??mero de empregados, linhas ou fam??lias de produtos e sua participa????o no faturamento bruto da empresa e, o sistema de distribui????o e vendas. Na segunda etapa, faz-se a apresenta????o dos est??gios evolutivos de destaque desde a exist??ncia da empresa. Na terceira etapa, aborda-se a avalia????o realizada para identificar o posicionamento do produto em rela????o ?? concorr??ncia, al??m dos fatores derivados de fontes de informa????es para o desenvolvimento do mesmo. Na quarta etapa, apresenta-se o grau de relev??ncia dos fatores para superar os dilemas estrat??gicos atuais e a gest??o tecnol??gica no est??gio atual. E, por ??ltimo, as considera????es finais pertinentes ?? pesquisa realizada.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:tede/352 |
| Date | 29 June 2005 |
| Creators | Oishi, Miriam Christi Midori |
| Contributors | Pagnani, Eolo Marques, Ma??as, Antonio Vico, Silva, Dirceu da |
| Publisher | FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, Mestrado em Administra????o de Empresas, FECAP, BR, Administra????o estrat??gica |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | info:eu-repo/semantics/openAccess |
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