M.Comm. (Business Management) / The main research focus is stated as follows: "This research study will endeavour to identify the focus areas for a strategic marketing plan for the Polythene Division in Polifin by constructing a product / market matrix using the results of a situation audit, and to determine what a comparative study of Polifin's performance relative to competitors may reveal for a more intelligent approach to implementing the marketing plan. " The results should make it possible to prepare a strategic marketing plan for the Polythene Business Unit as well as providing specific objectives and action plans for the successful implementation of the plan.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:4184 |
| Date | 20 February 2014 |
| Creators | Viljoen, P. N. |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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