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Nové obchodní modely se zřetelem na udržitelné vytváření mnohonásobné hodnoty pro zákazníka / Novel business models based on sustainable multiple customer value creation

The dissertation deals with the issue of novel business models based on sustainable multiple customer value creation. The issue is evaluated from the perspective of novel approaches to business models integrating environmental, social, and economic value into corporate activities. The dissertation’s objective is creating novel business model concepts based on sustainable multiple value creation for the Czech chemical industry, namely category CZ_NACE 20.1. Primary and secondary research was conducted in the making of dissertation. Research results are presented as partial conculussions describing individual areas, as well as a general conclussion. For easier interpretation of results, the disseratation emphasizes visual interpretations of provided novel business model ceoncepts. The conclussion provides contributions for theory and research, practictioners and teaching practice.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:387741
Date January 2018
CreatorsKita, Peter
ContributorsKožená, Marcela, Strážovská, Lubomíra, Živělová, Iva, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/doctoralThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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