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Investigation of clothing cues affecting perceptions of personality characteristics in business settings

The purpose of this study was to investigate whether
clothing influenced perceptions of personality
characteristics often associated with success in business
environments. Specifically, the study investigated the
effect of clothing on (a) perceptions of task-oriented
abilities of employees in a business setting, (b)
perceptions of relationship-oriented abilities of employees
in a business setting, and (c) perceptions of demographic-oriented
qualities (education levels and income levels) of
employees in a business setting.
Seventy-six Speech Communication students were used as
subjects for the study, 38 of whom were males and 38 of whom
were females. Subjects included six freshmen, sixteen
sophomores, seventeen juniors, 36 seniors, and one graduate
student. Ages varied from nineteen to 48, with a mean of
22.
Results indicated that formal clothing could be related
to perceptions of task-oriented abilities in a business
setting. However, neither formal clothing, nor casual
clothing was related to perceptions of relationship-oriented
abilities in a business setting. Finally, clothing could
also be related to perceptions of education and income in a
business setting. / Graduation date: 1995

Identiferoai:union.ndltd.org:ORGSU/oai:ir.library.oregonstate.edu:1957/35189
Date01 April 1994
CreatorsMills, David B.
ContributorsCollier, Mary Jane
Source SetsOregon State University
Languageen_US
Detected LanguageEnglish
TypeThesis/Dissertation

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