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Marketingové aktivity pro vstup společnosti do nové lokality / Marketing Activities for Entry into the new Location

This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223684
Date January 2012
CreatorsPalla, Jaroslav
ContributorsDvořáková, Renata, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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