This thesis deals with the possibilities of using methods of Competitive Intelligence in practice. The main objective of thesis is to design and realize system for collecting, analysis and distribution of data to end users at Crystal Glamour, Ins. To achieve this goal was set several sub - objectives. Analyze the company activities, find its strengths and weaknesses, identify opportunities and threats of company. Based on these data are identified goals of CI and information sources that cover the domain of interest. Then, using software applications from Tovek, spol. Ltd., the relevant articles are searched and analyzed, which are then distributed by the well-arranged report to individual users.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:203712 |
| Date | January 2012 |
| Creators | Volf, Roman |
| Contributors | Molnár, Zdeněk, Vejlupek, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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