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Zavádění procesu Competitive Intelligence ve vybrané společnosti / Implementation process of Competitive Intelligence in selected company

This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316709
Date January 2017
CreatorsKulhánková, Nikola
ContributorsMatulík, Ondřej, Bartes, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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