The master thesis focuses on Irish economy and its position in the international tourism. The aim of the thesis is to analyse economic situation in the country and evaluate position of Ireland in the international tourism. First part of the thesis contains the basic terms and definitions in the area of tourism. Second part of the thesis deals with the analysis of the country based on macroeconomic indicators and it also deals with the competitiveness in the global economy. The third part is focused on Irish tourism, its tourist regions, attractivities and evaluation of the competitiveness and position in the international tourism. Tourism organizations operating in Ireland and also the way of thein promotion in the international markets are mentioned in the third part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193557 |
| Date | January 2014 |
| Creators | Štrausová, Martina |
| Contributors | Abrhám, Josef, Kalábová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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