The South African government has recognized tourism as a key development priority
and an important contributor to the South African economy. Numerous global lifestyle
and travel trends impact the nature of tourism, changing it from consisting of mass
standardized travel options to more customized niche offerings. Globally adventure
tourism has been recognized as one of the fastest growing niche travel market
segments. Whilst South Africa has enormous potential for adventure tourism, it is fast
becoming a highly competitive sector with many countries competing for a share. For
the South African adventure travel product to grow and prosper, it needs the support of
South African Tourism (SAT) to successfully market and promote it to the appropriate
target market.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/214 |
| Date | 30 November 2006 |
| Creators | Aucamp, Jean |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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