This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:352296 |
| Date | January 2015 |
| Creators | Horáková, Miroslava |
| Contributors | Ivan, Michal, Kladný, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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