Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /

Description

Thesis (Ph. D.)--University of Adelaide, Graduate School of Management, 2000? / Includes bibliographical references (leaves 134-145 and 157-158).

Links & Downloads

1. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/222678206
Date	January 1999
Creators	Sharp, Byron Malcolm.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Title page, contents and abstract only