The diploma thesis focuses on corporate communication through social network Facebook. It deals with the promotion and success of advertising communication on fan pages. The output is recommendations that may significantly contribute to the added value of the company not only in the meaning of increased sales, bud also to increase brand awareness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224881 |
| Date | January 2015 |
| Creators | Sénášiová, Hana |
| Contributors | Drexler, Denis, Konečný, Štěpán |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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