Executive Summary
China started to implement reformation policies and employ free market system in 1979. Through twenty years, it did pose an great impact on the global market , although several panic events lie on the way: June 4 TAM Square Event in 1989, inflation panic in 1993, Asian Financial Crisis in 1997, and economic bubble in 2000. Although experiencing these crises, this Asian giant is still attracting huge foreign and Taiwanese capital inflows. Accordingly, the volume of trade between China and Taiwan is increasing rapidly. Since the economic environment is changing speedy, Chinese government keeps reforming its financial system to a great extent. By making best efforts for many years, China already achieved a nearly sound economic system. Indeed this mission is not easy for China to accomplish. However, following by rapid developments in economy, lots of potential problems, such as high unemployment rate, huge difference between rich and poor, discrimination between urban and rural areas, financial bad debts, localism, and corruption, will probably result in a global crisis if China does not handle those very cautiously.
In Chapter II, we mainly discuss international business, the establishment of multinational enterprises, Dunning¡¦s Eclectic Theory, and major factors to set up cross boarder banks. Additionally, by analyzing the papers about the internationalization process of local banks and the funding sources for Taiwan corporations in China, we prove the phenomenon how those Taiwanese companies make their investments in China.
In Chapter III, we explain the research method in this paper. We interviewed the managers who have worked for China branches of Taiwan financial institutions and conducted a survey for the listing corporations which already invested in China. In Chapter IV, we conduct a research and analysis on both Taiwan and China entire environments including the process of China economic reformation and development, the trade and investment interactions between China and Taiwan, the evolution of China banking system, the business model and strategies of foreign banks in China, the problems for Taiwan banks, the analyses of relevant regulations and policies in China, SWOT analysis among Taiwan, China, and foreign banks, and marketing strategies of Taiwan banks for Taiwan corporations in China.
In Chapter V, based on the above analyses, in order to provide the advice for our government and local banks, we evaluate whether Taiwanese banks can capture the opportunity to expand their market in China under current regulations, competitive environment, and customer demands. In Chapter VI, we make conclusions and suggestions including the future strategies of local banks, how to employ strategic alliance or joint venture closed to marketing strategies of Taiwan corporations in China, and suggestions for Taiwanese government, banking, and people who work in banks.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0723103-140434 |
| Date | 23 July 2003 |
| Creators | Wang, Steven |
| Contributors | Cher-Min Fong, Jen-Jsung Huang, David S. Shyu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723103-140434 |
| Rights | unrestricted, Copyright information available at source archive |
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