Return to search

Marketing Strategy of a Multinational Company for Emerging Markets of CIS States

The saturation of Western markets, strong and predatory competition, and the end of supranational state units, all these factors have contributed to eminent interest of multinational companies in the newly created markets of the Commonwealth of Independent States. For that reason, the thesis discusses marketing theories as well as a wide range of marketing strategies and tools tailored to local specific cosmetics markets based on executed situation analysis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:2418
Date January 2007
CreatorsBartes, Karel
ContributorsHalík, Jaroslav, Sedlacký, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0022 seconds