This thesis establishes empirical generalisations in service quality perceptions. Specifically, it examines if service quality scores follow some predictable patterns seen in other types of perceptual data. The first research question explores how the time since consumers have experienced the service influences their service quality evaluations. The second research question examines how the number of service providers currently used by customers (sole versus multiple service providers) influences their service quality perceptions. / thesis (MBusiness-Research)--University of South Australia, 2005.
| Identifer | oai:union.ndltd.org:ADTP/284154 |
| Date | January 2005 |
| Creators | Bogomolova, Svetlana |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | Copyright 2005 Svetlana Bogomolova |
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