Consumer brand loyalty has been a topic of interest among both academics and business executives in recent times. A business's main concern is how to sell its products and services. With a large number of available alternatives in today's competitive world, consumers generally do not stick to a specific product for life. Advertising and an increased feeling of empowerment might make consumers switch brands as soon as they feel the need to do so. The challenge is for businesses to maintain their consumer brand loyalty. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.
| Identifer | oai:union.ndltd.org:ADTP/267245 |
| Creators | Dang, Minh Quang. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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